Google Adwords is a powerful PPC advertising program. If you're a blogger, though, you may be wondering why it's so important to manage PPC ads correctly. After all, if you can just post as many blogs as possible, then why is it so important to have a decent ad campaign management? The truth of the matter is that you need to have a decent ad management system in place if you want to make the most money from your PPC ads.
One of the most important parts of google ads campaign management is its conversion rate tracking. You really want to know how well your ads are doing so you can make the most of your investment in PPC. The best way to get this tracking done is to use Google's official Google AdWords management tool, known as Google AdWords Keyword Tool. You can also use third party Google tools, but the AdWords Keyword Tool seems to work better for tracking the ROI (return on investment) of your PPC campaign. You also want to make sure that you spend the right amount of money with each click (more on that later).
Since you've optimized your website for the specific search phrases you'll be using on Google AdWords, it makes sense to maintain that information in a tidy little program. One of the neat features of Google AdWords Keyword Tool is the ability to view your current ad campaigns and keywords. That includes not only the keywords that you've chosen to bid on but also the total time you've been paying for your PPC ads and the average cost per click.
Another helpful feature of AdWords Keyword Tool is the ability to see your ads across multiple languages. When it comes to making more money from your PPC advertising campaigns, this is especially important. The reason why I highly recommend this is because people are converting just as well on their PPC ads in their native languages as they are on those which are managed by google ads management tools. For example, if you have two different PPC ad campaigns for one particular country, let's say the UK and Spain, you're going to make less money from each campaign if they are managed separately because of differences in conversion rates. On the other hand, if everything is managed by Google AdWords, you can have both of your campaigns running simultaneously, achieving a higher rate of conversion which means a higher payout.
One last thing to note about managed Google AdWords campaigns, is the ability to create split test campaigns very easily. What you do is create two separate ads and then create different versions of them with different copy-writing specifications. Once you've split tested both versions, you can publish a report showing which version was more successful in generating an actual lead or sale. This is something you may want to do some day when you're starting a new campaign to really determine which ad group is more profitable. But until then, it's nice to have the ability to split test campaigns in the back-office.
So all in all, the best thing to do if you're starting out using google ads extensions is look into getting some help. There are several websites dedicated specifically to this type of application. My favorite is called Advanced Paid Search Advertising (pronounced 'Fees'), it gives you all the information you need to start and get set up quickly with Google AdWords. There are also several other free "learn-how" websites that have step-by-step tutorials and instructions on setting up AdWords campaigns with Google AdWords. This probably isn't what you're looking for if you're serious about making money with your PPC marketing. Check out this post for more details related to this article: https://en.wikipedia.org/wiki/Google_Ads.
